Experiments

We grow our own app. In public.

Becoming is our own app. We change it with Fermium100, measure what happens and put every result here, good or bad.

The first experiment

One question at a time. Real numbers from App Store search.

#1October 25, 2026·Becoming – Daily AffirmationenRunning

Do new texts with the right keywords put an app into more searches?

What we changed: Version 1.0.2 with new texts, written in Fermium100 with the words from our BlackBox, checked against Apple's rules and sent to App Store Connect. Apple approved it on October 25.

One day after the new texts went live, the app showed up for 62 of its 106 keywords. The day before it was 23.

Before and after

Day beforeDay after
Keywords that find the app23 of 10662 of 106
Keywords in the top 30112
Keywords in the top 1011no change yet
Downloads per day1–31too early to tell

Keywords that find the app, per day

24
Oct 24
23
Oct 25
62
Oct 26

Out of 106 keywords, checked every morning in App Store search.

Biggest moves

KeywordStoreDay beforeDay after
selbstwertgefühl stärkenDEnot found#9
daily affirmations widgetUSnot found#15
unique daily affirmationsDE#150#19
i am daily affirmationUSnot found#21
affirmation lock screenUSnot found#27
positive affirmationsUSnot found#27

Next: Ranks moved within a day; downloads follow later. We look again on November 1 and add the downloads here, good or bad.

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