Learn ASO in minutes.Short guides for app developers.

ASO checklist before your launch

Keywords, texts, screenshots and release day: what to check before your app goes live.

How to find the keywords your competitors rank for

You can't read another app's keyword field. How to work out their words anyway, and which ones to take.

Why your app gets impressions but no downloads

People see your app and scroll past. How to find out where you lose them, and what to fix first.

How long until a keyword change shows in search

Apple gives no time for it. What happens between your change and your new ranks, and when to judge a change.

App Store screenshot sizes and rules

Which screenshot sizes Apple requires today, how many you can upload, and which formats work.

How to A/B test your app icon

With Apple's product page optimization you test up to three new icons against your current one. What you need and how it works.

Custom product pages: when they are worth it

Up to 70 extra versions of your App Store page, each with its own screenshots and link. When they pay off, and when they don't.

Localize your listing without translating everything

Every App Store reads one or more languages. Which fields to translate first, and what can stay in your main language.

How to reply to App Store reviews, with templates

Every answer is public, and the reviewer gets a notice. How to reply well, what to leave out, and four short templates.

Free trial or introductory offer: which to choose

Apple gives you three introductory offers: free trial, pay as you go and pay up front. What each one does and when it fits.

Offer codes for subscriptions, step by step

Offer codes give chosen people a free or cheaper subscription. How they work, Apple's limits, and how to make your first one.

Apple Ads with a small budget

You don't need a big budget to start with Apple Ads. Basic or Advanced, which campaigns to run first, and how to keep costs in check.

Name, subtitle, keywords: where every word counts

App Store search reads only three fields of your listing. How to use every character of them.

How to choose keywords as an indie developer

The best keyword isn't the most popular one. Three questions that find the words you can win.

One price doesn't fit 175 countries

$9.99 feels cheap in the US and expensive in many other countries. How to think about prices per country.